Kyra Ivanoff

GTM Brand Strategist

Kyra Ivanoff is an award-winning global brand marketing leader with over 20 years of experience across diverse industries including tech, gaming, social media, sports, culture, entertainment, health, luxury, and lifestyle. Known for building and managing agile teams, she excels in creating unique partnerships and leveraging community engagement. 

At Twitter, she helmed the development and launch of Twitter’s Rebrand, building a creative design system that encompassed emotion and expression through colors, layers and textures creating a unique exploration of focus. She also pioneered an industry-first, data-driven campaign that streamed real-time Twitter conversations onto digital billboards in Times Square, NY, and Toronto, Canada, in partnership with HBO’s ‘Game of Thrones,’ winning a Clio award.

At PlayStation, Kyra worked closely with AAA game publishers to create co-branded marketing content for IPs like Grand Theft Auto, Destiny, Star Wars and Assassin’s Creed. She was also involved in event programming and creative content strategy for annual events, such as E3 Expo, Sony PlayStation’s E3 Keynote, GDC (Game Developers Conference) and CES (Consumer Electronics Show).

As an industry leader, she continues to upscale and immerse herself in AI, providing AI startups guidance on effective brand development, sales, marketing and go-to-market strategies.